Acknowledgments. Introduction. Chapter 1: Good Fences Make Good Neighbors. Chapter 2: Too Good to Be True Usually Is. Chapter 3: Don?t Be Blinded by Flashy Tactics. Chapter 4: Exclusivity, Marble, and Other Things That Don't Matter. Chapter 5: Due Diligence Is Your Job, No One Else's. Chapter 6: A Financial Fraud?Free Future. Appendix A: Asset Allocation?Risk & Reward. Appendix B: Same But Different?Accounting Fraud. Appendix C: Minds That Made the Market. Notes. Index. About the Authors.
KEN FISHER is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his twenty-five-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's ninety-plus-year history. Ken is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm. He is on Investment Advisor magazine's prestigious IA-25 list of the industry's most influential people; is the award-winning author of numerous scholarly articles; and has published five previous books, including the New York Times bestsellers The Only Three Questions That Count and The Ten Roads to Riches , also published by Wiley. LARA HOFFMANS is a content manager at Fisher Investments, a contributing editor to Fisher Investments MarketMinder, and coauthor of the bestsellers The Only Three Questions That Count and The Ten Roads to Riches .