Maxine Paetro is a former advertising executive and the author of nine #1 bestsellers with James Patterson. She lives in New York City.
"Buy this book. The latest edition of Maxine Paetro’s
up-to-the-minute go-to source remains a classic, and still the only
book that dares to tell the whole gory truth about how to get into
advertising."
*James Patterson, Former Chairman, JWT North America Worldwide
Creative Business Director, and best-selling author*
"If you are trying to break into the ad business, read this book.
It’s like having a really smart guardian angel whisper all the
right things to you. Things that will not only make your book
better, but your interview better, your search better, you
better."
*Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide To
Creating Great Advertising*
"Maxine’s book was my bible and helped me land my first job in
advertising. I owe where I am in large part to her."
*Jim Hord, Creative Director at R/GA*
"I recommend the book to every young creative person (and some old
ones) who I talk to. I tell them read the book, get a copy of the
Communication Arts Annual, and if they still think it’s something
they want to do, I’ll help them in any way I can. I have probably
sold a couple of hundred copies over the years and given away
dozens."
*Mike Malone, Creative Director at The Richards Group*
"Max has always had a way with words, and with this revision to her
timeless ‘how to’ guide, she hasn’t lost her touch. This book is a
great example of news you can use. It is also an example of common
sense that, unfortunately, is not always common practice. Write on,
Max!"
*Michael Donahue, Executive Vice President, American Association of
Advertising Agencies (AAAA)*
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