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How to Market Your School


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Table of Contents

Part 1 Preface Part 2 Introduction Chapter 3 School Marketing: What it is and why it matters Chapter 4 Getting Started Chapter 5 Marketing Research and Database Marketing Chapter 6 Marketing Communication Chapter 7 Electronic Communication: An effective marketing tool Chapter 8 Media Relations Chapter 9 Building Community Partnerships Chapter 10 Community Connections for All Students/Arts Education Matters Chapter 11 Fund Raising Chapter 12 Summary

About the Author

Johanna Lockhart currently serves as Manager, Marketing and Business Development at the Houston Independent School District. She has more than 20 years of experience in marketing, communication, and public relations in both the private and public sectors.


A plan needs to be developed no matter what you are trying to achieve. It is critical to know your audience and how to target their needs. In this book, Johanna Lockhart has provided us with just the right tools to go above and beyond. -- Jorge F. Cardenas, principal, High School Ahead Academy, Houston, Texas
As a marketing and public relations professional for more than 30 years, I found How to Market Your School to be a thorough "how to" book that principals and other administrators can use to "market" their schools with much success-a great guide to navigate the world of promotion. -- Lee Vela, general manager student incentives, the Houston Independent School District

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