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PREFACE vii INTRODUCTION 1 Whether you ve invented a great new product or have an idea for a TV game show, a new web business, or a software program, read on to learn the steps to a great licensing deal. CHAPTER 1. CREATING THE IDEA 5 The Need for Need-Driven Products All ideas have to start somewhere. In this chapter you will learn to read the signposts that will send your brain merrily along the yellow brick road and not into some dark dead-end. CHAPTER 2. HOW TO RESEARCH AND EVALUATE YOUR NEW IDEA 21 How to make sure that your wonderful new idea is really as brilliant and original as your friends and relatives tell you it is. CHAPTER 3. THE END OF THE FREE RIDE 39 All About Patents and the Lawyers Who Are Happy to Sell You One All about protecting your new idea with or without patents and copyrights, and the lawyers and charlatans you ll meet along the way. CHAPTER 4. IT S TIME TO SWING INTO ACTION (THE DEVIL IS IN THE DETAILS) 63 How to Prepare Your Presentation Material in a Way That Will Knock Their Socks Off A professional looking presentation will earn respect for you and for your idea. Taking the time to do it right is an investment worth making. CHAPTER 5. LET S START THE SHOW! 75 Locating the company or person who s waiting to hear your brilliant idea and shower you with riches for it. CHAPTER 6. WHAT TO SAY AND HOW TO PLAY 95 Landing the Perfect Appointment with the Perfect Person at the Perfect Company This is an eyeball-to-eyeball business, so here s how to avoid the underlings and clerks and get yourself in front of the person who can say yes. CHAPTER 7. GETTING TO YES 113 Simple and Easy Steps to Successfully Present Your New Invention or Idea What to say and what to do to present your new idea in the kind of impressive and persuasive way to achieve the results you re aiming for. CHAPTER 8. REAPING THE HARVEST 133 Examining the kind of contract that will earn you all the rewards that your creativity entitles you to. CHAPTER 9. LISTENING TO SUCCESSFUL INVENTORS 163 What to do and what to avoid some of the goof-ups, bloopers, boners, and brilliant moves that some moneymaker inventors want you to know about. CONCLUSION 169 APPENDIX 175 INDEX 223
Harvey Reese has created and successfully licensed more than 100 of his own commercial ideas, including a wildly successful line of inflatable furniture. He is the former president of several manufacturing, importing, anddistribution companies, and regularly contributes to Inventor's Digest magazine. He teaches industrial design and marketing at Philadelphia's Art Institute, and acts as a licensing agent for the works of other inventors and idea people.