Bestselling Vermilion author Edward de Bono's new book to encourage creative thinking.
Edward de Bono studied at Christ Church, Oxford (as a Rhodes
Scholar). He also holds a PhD from Cambridge and an MD from the
University of Malta. He has held appointments at the universities
of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term 'lateral
thinking' and, for many thousands, indeed millions, of people
worldwide, his name has since become a symbol of creativity and new
thinking. He has written numerous books, which have been translated
into 34 languages, and his advice is sought by Nobel laureates and
world leaders alike.
www.debono.com
The master of creative thinking
*Independent on Sunday*
Edward doesn't just think. He is a one-man global industry, whose
work is gospel in government, universities, schools, corporates and
even prisons all over the world
*Times 2*
Edward de Bono is a cult figure in developing tricks to sharpen the
mind
*The Times*
Simple, practical and great fun. Best of its kind.
*Management Today*
Edward de Bono is a toolmaker, his tools have been fashioned for
thinking, to make more of the mind
*Peter Gabriel*
de Bono's work may be the best thing going in the world today
*George Gallup, originator of the Gallup Poll*
The guru of clear thinking
*Marketing Week*
A thought-provoking - and thought-improving - book ... Simple,
practical and great fun
*Management Today'*
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