Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker.
Annie Duke is a bestselling author, corporate speaker, and consultant in the decision-making space. Her books Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts and Quit: The Power of Knowing When to Walk Away are both national bestsellers. As a former professional poker player, Annie won more than $4 million in tournament poker before retiring from the game in 2012. Prior to becoming a professional player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, completing her PhD in 2023. She is the co-founder of The Alliance for Decision Education, a non-profit whose mission to improve lives by empowering students through decision skills education.
"'The decisions you make are like a portfolio of investments.' I
believe that almost everything can be viewed as a portfolio --
whether it's a set of products a single company decides to make,
the schools and jobs and skills an individual invests in, and all
kinds of life decisions. The question is, how do we make sure that
portfolio as a whole advances you toward your goals -- even though
any individual decision within it is a win or loss? In this new
book, Annie provides exercises for how to decide. All of us -- not
just investors -- should be obsessed with making better
decisions."
—Marc Andreessen, cofounder of Netscape and Andreessen Horowitz
"How to Decide is a delightful, practical guide to making better
decisions in a complex world. Annie Duke explains exactly how to
cut through the biases that prevent most of us from making wise
choices and offers readers a toolkit for learning from the past and
tackling the future in an uncertain world. I look forward to
assigning this book to my Wharton students for many years to
come.”
—Katy Milkman, Professor at The Wharton School of The University of
Pennsylvania and host of the Choiceology podcast
"What a phenomenal achievement! Written with zest, flair, and
compassion, it's a ton of fun, and it's also packed with original
ideas."
—Cass R. Sunstein, author of How Change Happens
"Annie Duke gives you the tools you need and tells you how to use
them effectively. Smart and practical, How to Decide is the best
user's guide to decision-making that you'll find."
—Michael J. Mauboussin, author of The Success Equation
"This is a vitally important book. Simple, powerful and generous,
it should be required reading."
—Seth Godin, author of This is Marketing
“No one could explain the process of high-stakes decision-making
better than Annie Duke, or make it as entertaining and insightful
as How to Decide. The first decision you should make is to read
this book immediately!”
—Garry Kasparov, chess grandmaster and author of Winter is
Coming
"How to Decide is the perfect guide to decision making that you
didn't even know you needed. Clear, engaging, and
thought-provoking, it forces even those of us to re-examine our
thought processes and question the innermost workings of our
minds."
—Maria Konnikova, author of The Biggest Bluff
“Many books teach us why we make bad choices. Few help us make
better ones. At long last, Annie Duke has tackled that problem. Her
handbook for decision-making isn’t just evidence-based and
practical—it’s fun too.”
—Adam Grant, bestselling author of Originals and Give and Take
“You can’t learn how to ride a bicycle by reading physics
textbooks. You need to get on the bike and practice. And you can’t
become a better decisionmaker by reading micro-economics textbooks.
You need to practice by working through the real-world exercises in
this state-of-the-art book.”
—Philip Tetlock, author of Superforecasting
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