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How to Argue and Win Every Time
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About the Author

Gerry Spence, writer and attorney, lives in Jackson Hole, Wyoming. he has never lost a criminal trial and his notable cases, including the Karen Silkwood and Randy Weaver trials, number in the hundreds. Spence served as legal correspondent for NBC TV during the O.J. Simpson trial and frequently acts as guest host on "Larry king Love." He also hosts his own weekly talk show on CNBC.

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Spense, a nationally known trial lawyer who has never lost a case, defended Karen Silkwood and Philippine First Lady Imelda Marcos as well as hardened criminals and ``little guys'' victimized by impersonal institutions. How does he do it? This thought-provoking, lively book shows that no magic or ``charisma'' is required to argue effectively, and that ``power'' as popularly conceived may actually be an obstacle to winning. Rather, Spense encourages readers to develop empathy; to relate to ``the opposition'' not as enemies but as fellow humans; to use fear as an ally; to understand and develop credibility; to find the ``story'' in every argument; and to learn when not to argue. The last section explains how to argue with lovers, spouses, children and co-workers. Spense's unconventional advice, interwoven with emotionally charged descriptions of cases he has fought, is helpful for anyone wishing to have a say in the boardroom, courtroom or bedroom. First serial to the American Bar Association Journal and Trial Lawyers Magazine; author tour. (Apr.)

"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live." --Larry king"Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion." --Dan Rather

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