About the Author

Jeffrey J. Fox is the bestselling author of How to Become CEO, How to Become a Rainmaker and How To Become a Great Boss. He is a Harvard MBA and founder of Fox and Co. Inc, a premier marketing consulting company in Connecticut. He has won numerous awards from the business community, including Sales & Marketing Management magazine's Outstanding Marketer Award.He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. His success has made him the subject of a Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world.