Five week serialisation in the Daily Telegraph, including author interview. Ads in national press and women's magazines. High impact POS in bookshops, garden centres & DIY sheds. Mail-out to all key garden writers.
Dr David Hessayon initiated a major innovation in gardening publications in 1959 with the first of his Gardening Expert guides. These best-selling guides have had an unparalleled influence on gardening over the past 50 years. There are over 51 million copies in print. He was awarded the 1993 Gardening Book of the Year Award from the Garden Writers Guild and received the first-ever Lifetime Achievement 'Oscar' at the National British Book Awards. In 1999 he received a Guinness World Record Award as 'Britain's best-selling living author of the 1990s'. He lives in Essex, and has two daughters and four grandchildren.
"Will be huge - order in shed loads" -- Sarah Broadhurst The Bookseller "Complementing the original House Plant Expert, this includes all the newly fashionable plants that we all need advice on" The Bookseller "Unbeatable for down-to-earth, practical advice" Amateur Gardening "If you want to know all there is about house plants, herbs, bonsais, orchids and more, you can't go wrong" Bella "A sister edition to the world's best-selling plant book" Sun