An expose of the ways in which today's children are being driven ever harder to succeed.
Alissa Quart is the author of the acclaimed book Branded. She writes opinion pieces and book reviews for The New York Times and features for Lingua Franca, Elle, The Nation and Salon. A former child prodigy, she started writing novels at the age of seven and won numerous national writing competitions. She is a graduate of the Columbia School of Journalism.
"Her one-on-one interviews and insightful reports from the field
give this book its sparkle. Quart's survey of what she calls the
"Baby Genius Edutainment Complex" reveals an astonishing array of
items aimed at raising the IQs of toddlers, infants and even the
unborn, as producers of unproven products seek to persuade parents
that they can enhance their child's brain development if only they
act soon enough." * Kirkus Review *
"While Quart wonderfully details the daily grinds of genuine prodigies (in everything from violin to preaching to entrepreneurship), the real force of the book is in showing how gifted childhood - relentlessly tested, totally overscheduled and joylessly competitive - is being created by striving parents of all stripes ... Quart's second book is first-class literary journalism." * Publishers' Weekly *
"Quart's message, thoughtful, often eloquent and bracingly frank, injects common sense into the overwrought rhetoric of parenting." -- Janice P. Nimura * Los Angeles Times *
"Utterly fascinating - Quart's meticulous research and insightful analysis range from teen preacher competitions to the link between mathletes and Wall Street recruits." * Entertainment Weekly *