From the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful expose of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.
Michael Moss is the author of the #1 New York Times bestseller Salt Sugar Fat- How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with The New York Times, a keynote speaker, and an occasional guest on shows like CBS This Morning, The Dr. Oz Show, CNN's The Lead, All Things Considered, and The Daily Show.
Excellent... blends investigative reporting, science and foodie
writing to argue that the processed food industry is no different
from tobacco companies
*New York Times*
Chilling ... succeed[s] brilliantly in evidencing the systematic
venality of corporate junk food and drink interests
*The Guardian*
Gripping
*Wall Street Journal*
Hooked shows how food manufacturers have taken advantage of our
habits, our biology, our psychological quirks, and our ignorance to
transform foods into addictive substances. He takes us into
laboratories and courtrooms, kitchens and legislatures-and shows us
how we can win our freedom back
*Charles Duhigg, author of The Power of Habit*
Michael Moss delivers again with a deep, well-written investigation
into food addiction and mass food production. With so many
companies competing for our attention, dollars, and stomachs, it's
more important than ever to educate ourselves about food and arm
ourselves against efforts to get us hooked. This is a very
important read for anyone who cares about their health
*Sylvia Tara, author of THE SECRET LIFE OF FAT*
No one has done more to reveal the intentional and underhanded ways
in which food companies manipulate our desires and eating habits
than Michael Moss. In Hooked, he shows how these ongoing crimes
must be challenged and stopped. A must-read for anyone who cares
about food, general well-being, and justice
*Mark Bittman, author of ANIMAL, VEGETABLE, JUNK*
Hooked is smoothly written, with just the right amount of
fascinating scientific detail
*NPR*
Pulitzer Prize-winning investigative journalist Moss is a
powerhouse when it comes to research and analysis, and much like
his contemporary Michael Lewis, he possesses the ability to
maintain a solid narrative arc ... He explores the often devious
and potentially dangerous ways that manufacturers manipulate foods
to trigger addictive behavior, spark sense memories of foods from
our childhoods, and treat addiction and dependence as a corporate
strategy ... Another clear-eyed inquiry into the companies that
feed us, hook us, and leave us wanting more
*Kirkus Reviews*
Moss brings the same keen-eyed, lucid reporting to Hooked,
illuminating the science of addiction to show that processed food
is a drug ... If knowledge is power, then Hooked provides the facts
we need to free ourselves from remaining unwitting conspirators in
Big Food's ruse
*San Francisco Chronicle*
 |
Ask a Question About this Product More... |
|
