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The Holy Sh!t Moment


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About the Author

James Fell is the head fitness writer for, and did a four-year stint as head fitness writer for He has written for Men's Health, The Guardian, TIME, NPR, and many others. He also has a regular column for the Chicago Tribune and the LA Times. James recently started appearing regularly in Women's Health, and has a blog that gets millions of visitors a year. He's also appeared on numerous radio and TV shows. He has a strong social media platform and marketing reach..


"James Fell's book explores those powerful moments of epiphany, when people experience a dramatic shift in their identity or pivot toward a new purpose. In this book Fell hits on something important: there is no `get results fast' recipe for achieving major goals: they take time and lots of effort. What can happen fast is epiphany: a `holy shift moment' can ignite the energizing passion that makes hard work feel easy." -Dr. Anne Wilson, Professor of Motivational Psychology, Wilfred Laurier University

"I was a beta reader of the first draft of The Holy Sh!t Moment, and I'll be damned, but I had an epiphany from reading it! James's words suddenly opened a door in my mind to make me feel far more comfortable with my body and embrace what it can do. What a relief!" -Martha Mantikoski

"Until I read James's book, I thought life-changing epiphanies were like lightning strikes: an unpredictable force of nature. Imagine my joy when James showed me I can cultivate the optimal environment for epiphanies. Read this book and you'll learn how to bring down lightning and change your life." -Carrie King

"Tiny moments make big ripples in the stream of life. Through rigorous research, captivating storytelling, and practical tips, James Fell will take you on a wild ride to identify defining moments in your own life and how to harness their power. Your life will never be the same." -C. Nathan DeWall, Ph.D., Bestselling author of Psychology, Exploring Psychology, and Psychology in Everyday Life, and ultramarathon runner

"Psychologists have long studied the nature of insight and the sudden illumination. In this entertaining, informative book, James Fell ramps the science up to the next level, showing us not only how such life-changing events can have such an impact on our lives, but how to harness them for optimal development." -Scott Barry Kaufmann, Ph.D., Psychologist and author of Wired to Create

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