Atlantic Senior Editor Derek Thompson is one of the most-read authors at the magazine. He is also a weekly business correspondent on NPR's Here and Now, which reaches an audience of nearly 4 million listeners. He has been named one of Reuter's 'Blogs to Follow', Time's top 140 Twitter feeds, and Huffington Post's 100 best economic reporters, and Forbes' '30 under 30'.
Fascinating ... Thompson has huge enthusiasm for his topic and has
amassed an amazing amount of material, including many offbeat and
engaging stories. ... [Should] be read for insight and
provocation
*Financial Times*
[Thompson] has assembled a book in the Malcolm Gladwell tradition:
telling great stories to illustrate some fascinating and often
far-from-obvious theses
*Daily Mail*
Thompson's diligent research and lively prose ensure that Hit
Makers is always informative and entertaining
*Prospect*
Thompson does a really fascinating job of explaining how things
become popular, drawing on a wide range of cultural phenomena, from
Star Wars to the iPhone, Taylor Swift to Game of Thrones
*Observer*
[An] engaging cultural study
*Guardian*
Spirited ... An entertaining and informative guide
*The Times*
A useful survey ... Thompson makes lots of snappy remarks and
unexpected comparisons
*Evening Standard*
While giving Lady Luck her due, Thompson studiously examines the
myriad factors that make the things we buy, like and follow so
irresistible: whether Facebook, TV shows such as Seinfeld, Bumble
(the app, not the insect), even favorite lullabies. In Hit Makers,
his first book, Thompson tackles this mystery with solid research,
ready wit and catchy aphorisms ... A wonderful book
*USA Today*
Hit Makers is thoughtful and thorough, a compelling book ... A
terrific look at what makes a hit, from the Mona Lisa to Donald
Trump
*Vox*
Derek Thompson's Hit Makers is a sharply observed history of the
megahit, from the 13th-centuy tunic craze to the iPhone, tracing
the strange ever-changing mixture of genius, dumb luck, business
savvy, and network math that turns an obscurity into a worldwide
smash
*Jordan Ellenberg, New York Times bestselling author of 'How Not to
Be Wrong'*
This book is brilliant, a fascinating exploration of the
relationship between artistry and industry, the ways that
everything from immigration to distribution helps create the
popular imagination. You may never look at your favorite film or
song the same way again. It should be required reading for anyone
working in the popular arts
*Simon Kinberg, producer of 'The Martian', screenwriter and
producer for the X-Men film franchises*
Enthralling - full of 'aha' moments about why some ideas soar and
others never get off the ground. This book picks up where The
Tipping Point left off
*Adam Grant, Wharton professor and New York Times bestselling
author of 'Originals' and 'Give and Take'*
Derek Thompson's Hit Makers is a terrific read - a sparkling
combination of fascinating stories, cutting-edge science, and
superb business advice. Just as he does when he writes for The
Atlantic, Thompson shares more interesting ideas per paragraph than
practically any other writer today. Hit Makers is a bible for
anyone who's ever tried to promote practically anything, from
products, people, and ideas, to books, songs, films, and TV
shows
*Adam Alter, New York Times bestselling author of 'Drunk Tank Pink'
and 'Irresistible'*
I always read everything by Derek Thompson I see, and this book was
no exception. Why things become popular is one of the most
important questions in an ever-more networked world, and Derek
Thompson's Hit Makers is the best and most serious attempt to take
a look at it
*Tyler Cowen, author of 'The Great Stagnation' and 'Marginal
Revolution'*
Derek Thompson has long been one of the brightest new voices in
American journalism. With HIT MAKERS, he becomes one of the
brightest new voices in the world of non-fiction books. Ranging
from Impressionist art to German lullabies to Game of Thrones, Hit
Makers offers a fresh and compelling take on how the media function
and how ideas spread. As deftly written as it is keenly argued,
this book - true to its title - is a hit
*Daniel H. Pink, New York Times bestselling author of 'Drive' and
'To Sell is Human'*
What makes one song hit, and another, flop, one book a success and
the other, fodder for the discount bins? That's the mystery Derek
Thompson probes with his characteristic verve, wit, and insight in
Hit Makers. It's an engrossing read that doesn't settle for easy
answers, and one that seems destined to become one of the hits that
Thompson so deftly analyzes
*Maria Konnikova, New York Times bestselling author of 'The
Confidence Game'*
Hit Makers blends historical lessons with technological and social
insights to explain what makes culture tick, and hits happen
*Steve Case, Chairman and CEO of Revolution and Co-Founder of
America Online*
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