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The Highest Goal; The Secret That Sustains You in Every Moment


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About the Author

Michael Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University's Graduate School of Business.


".... It is a deeply subversive work; if you follow its teachings to their logical conclusion you will almost certainly make significant changes in how you orient your life."
--from the Foreword by Jim Collins, author of Good to Great "A great read, an inspiring book with a lifetime of wisdom in it."
--Business Ethics

..". those who buy into the author's central tenet that 'creativity is what happens in between your thoughts' will discover an exhilarating and liberating business book."
--Fast Company

"The Highest Goal will lead you to your greatest rewards. As an alum of Michael Ray's first creativity course, I have benefited for 25 years from his revolutionary and refreshing insights. Here, Ray develops the deeper meaning of his teachings so you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers."
--Don Maruska, author of How Great Decisions Get Made

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