Before launching CAP Beauty, Kerrilynn Pamer and Cindy DiPrima were deeply entrenched in the worlds of style, lifestyle, food, and design. While working at Martha Stewart Living, they quickly bonded over a shared love of fashion, cooking, interiors, and wellness. They founded CAP Beauty in 2014 and live by the motto "Beauty is Wellness." They hope to share the power of natural beauty (and all that it encompasses) to as many as possible. Both authors reside in New York City.