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The Hero Factor
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Promotional Information

  • Author's dedicated book landing page will include pre-order, book launch, and post-launch messaging to drive sales at the retailers.
  • Promotion to author's combined social media following of 680K
  • Integration into "The C-Suite with Jeff Hayzlett" on the C-Suite Network (https://c-suitenetwork.com/), C-Suite TV, and C-Suite Radio. Including promotion to the combined C-Suite social media following of 170k
  • Promoting at speaking appearances with a total audience of 75,000 annually
  • Email promotion to author's list of 1.5 million subscribers
  • PR campaign with author-owned agency Tall Grass PR
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring four thought leaders interviewed and author of the foreword
  • Full-page ad in Entrepreneur print and digital magazine (2.4 million readers per month)
  • Email to minimum 830K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur's social networks which total 10.4 million engaged
  • About the Author

    Jeffrey W. Hayzlett is a global business celebrity and speaker, author, contributing editor and host of C-Suite with Jeffrey Hayzlett on C-Suite TV. He is the CEO of The Hayzlett Group, an international consulting company focused on leading change and developing high growth companies. He lives in Sioux Falls, SD. Find him at twitter.com/jeffreyhayzlett and facebook.com/Jeffrey.Hayzlett.
    Jim Eber is a veteran marketing writer and collaborator specializing in business and food. He has worked with many new and established authors on projects and served as the writer on the best-selling The Mirror Test: Is Your Business Really Breathing? He lives in Worcester, MA.

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