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Helloflo: The Guide, Period.


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From the founder of the popular online site HelloFlo, comes a modern and insightful guide to periods and puberty.

About the Author

Naama Bloom is the founder and CEO of, a modern-day women's health company. She is a 15+ year marketing leader with a significant track record of building high-performing teams, launching and managing brands, customer acquisition, PR, and direct marketing. In 2013, she launched HelloFlo with the goal of empowering women and girls to celebrate all stages of their life, from puberty to menopause. HelloFlo's first two promotional videos, "Camp Gyno" and "First Moon Party" have received over 40 million views. Naama holds an MBA from Cornell University and was recently named to AdAge's Creativity 50 for 2014. She lives in Brooklyn, NY, with her husband and her two children.


"Make[s] girls feel both normal and empowered.... If you have a girl nearing puberty in your life, I recommend grabbing a copy for her." -- Heidi Stevens for The Chicago Tribune

"An honest, funny, and unafraid look at a girl's changing body." -- "An energetic, empowering resource." -- Booklist "A compassionate guide to the physical, psychological, and emotional dimensions of puberty." --Publishers Weekly "Helpful, clear advice . . . just the right tone." --Kirkus Reviews

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