John Hegarty takes 50 themes that lie at the heart of creative thinking and promotes the benefits of simplifying, thinking boldly and being undaunted by creative challenges
John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
Little mantras for the inspiration-starved.
Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random.