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The Happiness Illusion
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The West has never been more affluent yet the use of anti-depressants is on the increase to the extent that the World Health Organisation has declared it a major source of concern. How has this state of affairs come about and what can be done? Television and advertising media seem to know.ã Wherever we look they offer countless remedies for our current situation - unfortunately none of them seem to work. ã The Happiness Illusion explores how the metaphorical insights of fairy-tales have been literalised and turned into commodities.ã In so doing, their ability to educate and entertain has largely been lost.ã Instead advertising and television sell us products that offer to magically transform the way we look, how we age, where we live -both in the city and the countryside, the possibility of new jobs, and so forth.ã All of these are supposed to make us happy.ã But despite the allure of `retail therapy' modern magic has lost its spell.ã ã What then are the sources of happiness in our contemporary society?ã Through a series of fairy-tales The Happiness Illusion: How the media sold us a fairytale looks at topics such as age, gender, marriage and rom-coms, Nordic Noir and the representations of therapy on television.ã In doing so it explores alternative ways to relate to the world in a symbolic and less literal manner - it suggests that happiness comes by making sure we don't fall under the spell of the illusionary promises of contemporary television and advertising.ã Instead, happiness comes from being ourselves - warts and all.ã This book will be of interest to Jungian academics, film, media and cultural studies academics, social psychologists and their students, as well as reaching out to those interested in fairy-tale studies,ã psychotherapists and educated cinema goers. ã ã Luke Hockley PhD, is Research Professor of Media Analysis, at the University of Bedfordshire, UK. ã He is a practicing psychotherapist and is registered with the United Kingdom Council for Psychotherapy (UKCP).ã Luke is joint Editor in Chief of the International Journal of Jungian Studies (IJJS) and a member of the Advisory Board for the journal Spring and lectures widely.ã www.lukehockley.com ã Nadi Fadina is a media entrepreneur and a managing partner in an international film fund. She is involved in a variety of arts and media related projects, both in profit and non-profit spheres. She teaches Film Business in the University of Bedfordshire, however, her academic interests outreach spheres of business and cover ideology, Russian fairytales, sexuality, politics, anthropology, and cinema. www. nadi-fadina.com ã ã ã
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Table of Contents

Contents Acknowledgements Foreword Introduction - Once upon a time ... Nadi Fadina and Luke Hockley Section One - There was a Prince/ss ... Vignette by Nadi Fadina and Luke Hockley 1 Transnational fantasies of masculinity TERRIE WADDELL 2 Snow White and the Huntsman: the fairytale of gender and the female warrior LUKE HOCKLEY 3 The second loss of androgyny: the fairytale ofã dualism. NADI FADINA Section Two - The Quest, The Old Wise Helper and the Magical Object... Vignette by Nadi Fadina and Luke Hockley 4 Crumbling rejuvenation: archetype, embodiment and the `Aging Beauty Myth' JOSIE DOLAN 5 Finding the golden egg: illusions of happiness in an age of consumer capitalism CATRIONA MILLER 6 The self-knowledge industry and myths of happiness RYAN HOWES ã 7 The shadow of redemption: the Grail and the self-knowledge industry JOANNA DOVALIS ã Section Three - May All Your Wishes Come True ... Vignette by Nadi Fadina and Luke Hockley 8 Engaging marriage: rom coms and fairytale endings HEATHER BROOK 9 The myth of authentic self-actualisation: happiness, transformation and reality TV GREG SINGH 10 A difficult task: Sarah Lund and the crime of individuated happiness ALEC CHARLES ã

About the Author

Luke Hockley PhD, is Research Professor of Media Analysis, at the University of Bedfordshire, UK. ã He is a practicing psychotherapist and is registered with the United Kingdom Council for Psychotherapy (UKCP).ã Luke is joint Editor in Chief of the International Journal of Jungian Studies (IJJS) and a member of the Advisory Board for the journal Spring and lectures widely. www.lukehockley.com Nadi Fadina is a media entrepreneur and a managing partner in an international film fund. She is involved in a variety of arts and media related projects, both in profit and non-profit spheres. She teaches Film Business in the University of Bedfordshire, however, her academic interests outreach spheres of business and cover ideology, Russian fairytales, sexuality, politics, anthropology, and cinema. www.nadi-fadina.com

Reviews

"This book will cure you of feeling entitled to happiness so you can enjoy the pleasure of seeking out a life journey of your own making." - Maryann Barone-Chapman, Jungian Analyst and former Advertising CEO and Creative Director "Luke Hockley and Nadi Fadina's The Happiness Illusion: How Media Sold Us a Fairytale frames this anthology of analytical psychology as an exploration of how contemporary media pervert the metaphorical insights of fairytales to sell viewers entrancing representations of endlses yet not quite fulfilling consumption... I would use a number of the chapters in this book in undergraduate film and television studies courses." - Dr Daniel Keyes, University of British Columbia, PsycCritiques "I would recommend the book to academics and students in media studies. Those with a background in psychotherapy may also find it of interest. Overall, this is a very thought-provoking book, but perhaps not for those expecting a bit of a light read!" - Dr Kate Sparks, Chartered Psychologist, The Psychologist

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