The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more.
Morgan Brown (Author) Morgan Brown is a startup-marketing veteran, and the co-founder of GrowthHackers.com Sean Ellis (Author) Sean Ellis is CEO and co-founder of GrowthHackers.com, the #1 online community built for growth hackers, with 1.8 million global users. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hacking Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, Wall Street Journal, WIRED, Fast Company, inc.com, and TechCrunch.
In an increasingly erratic business landscape, where new
competition can emerge overnight, customers' loyalties can shift
unexpectedly, and markets are constantly being disrupted, finding
growth solutions fast is crucial for survival. Hacking
Growth provides a compelling answer to this urgent need for
speed, offering companies a methodology for finding and optimizing
new strategies to increase their market share and quickly. -- Eric
Ries, bestselling author of THE LEAN STARTUP
It used to be that designers and engineers were responsible for
developing new products, data teams were responsible for
number-crunching reports, and marketers were responsible for
acquiring and monetizing as many customers as possible. But today's
companies can't afford to be slowed down by organizational silos.
Here, growth hacking pioneers Ellis and Brown show how to break
down those traditional barriers and marry powerful data analysis,
technical know-how, and marketing savvy to quickly devise and test
ways to fuel breakout growth. * Nir Eyal, bestselling author of
HOOKED *
Ellis and Brown have accomplished what we've been talking about for
twelve years, which is to compile and organize an accurate view
into the inner workings of an emerging discipline. Their wisdom
plus the anecdotes and stories have rarely been discussed outside a
small circle of people, and they give real insight into how
digital-growth hacking is done at the highest levels. As all
companies become digital, this is a must-read for anyone in
business. * James Currier, managing partner, NFX Guild *
There is nothing more important for any business than attracting
users and customers to your products. The tools to do this in
today's online-driven world are very different from the past.
Hacking Growth will teach you how to think like a marketer
of tomorrow. You will learn to do deep data analysis, and how to
think about developing features into your products that drive
growth directly. * Josh Elman, partner, Greylock Partners *
Marketers realize that marketing as we've known it will be replaced
by growth hacking. So what is it, how do you do it, and why do you
need to? Morgan Brown and Sean Ellis help you ask and answer those
questions in this brilliant book, made for those new to the art and
science on how to hack growth. * Geoffrey Colon, Communications
Designer at Microsoft and Author of Disruptive Marketing *
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