Notes on Measurements and Terminology vii
Acknowledgments viii
Prologue: The World’s Greatest Beer ix
Introduction: What Is Guinness Stout? xiii
1 Origins 1
2 Arthur Guinness, Brewer 11
3 A Family Business 25
4 Generations and Dynasties 35
5 Bottlers and the Export Trade 43
6 Building Sales While Building Rails 49
7 A Public Company 55
8 The Guinness World Travellers 65
9 To the Ends of the Earth, and Manchester, Too 75
10 War at Home and Abroad 81
11 Trouble, Triumph, and the Toucan 87
12 Brewed in Britain and America, Too 103
13 World War II 111
14 The Postwar Years 119
15 Great Men and Great Ideas 129
16 A Family Business at Two Hundred 137
17 Nitrogenation, the Really Great Idea 145
18 A Lager Called Harp 151
19 Into Africa, Malaysia, and Beyond 155
20 Diversification and Expansion 165
21 The Watershed Decade 171
22 A Widget in the Pint 187
23 A Growing Company and the Perfect Pint 193
24 Guinness in the Twenty-First Century 205
25 Inside the Gate with the Master Brewer 215
Epilogue: The World’s Greatest Beer 225
Appendix A: Generations of the Guinness Family in the Leadership of
the Family Business 229
Appendix B: Guinness Head Brewers 233
Bibliography 237
About the Author 239
Index 241
Bill Yenne has been writing extensively about beer and brewing history for two decades and has discussed these subjects as a featured guest on the History Channel. He is the author of more than forty books on a variety of historical topics, and a member of the American Society of Journalists and Authors.
"This book is telling of the legends of Guinness - the stout, the men and the mythology." (Retail & Leisure International, December 2007) "...should be on the shelf of anyone who professes to want to learn more about the last 250 years of brewing" (What's Brewing, December 2007) "...an absorbing tale, brilliantly handled." (New Imbiber, December 2007) "This is a thoroughly enjoyable, complete chronicle of a great been business." (World Business, December 2007)
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