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Growth IQ


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Table of Contents

  • Unit - Path 1: Customer Experience
    • Chapter - 1.1: Sephora: A Beautiful Experience
    • Chapter - 1.2: Shake Shack: Radical Hospitality
    • Chapter - 1.3: Starbucks: Losing the Soul of the Past
  • Unit - Path 2: Customer Base Penetration
    • Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar
    • Chapter - 2.2: McDonald's: Ready, Set, Breakfast
    • Chapter - 2.3: Sears: Uprooting Retail
  • Unit - Path 3: Market Acceleration
    • Chapter - 3.1: Under Armour: Sweaty T-Shirts
    • Chapter - 3.2: The Honest Company: Better Living Through Chemistry
    • Chapter - 3.3: Mattel: Toys Will Be Toys
  • Unit - Path 4: Product Expansion
    • Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ)
    • Chapter - 4.2: John Deere: And the "Beet" Goes On
    • Chapter - 4.3: Blockbuster: "Be Kind, Please Don't Unwind Our Business"
  • Unit - Path 5: Customer and Product Diversification
    • Chapter - 5.1: Marvel: Superhero Saves the Day
    • Chapter - 5.2: PayPal: Banking on the Future
    • Chapter - 5.3: LEGO: Coming Apart, Brick by Brick
  • Unit - Path 6: Optimize Sales
    • Chapter - 6.1: Salesforce: Four Men and Two Dogs
    • Chapter - 6.2: Walmart: The Ultimate Retail Matchup
  • Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason
  • Unit - Path 7: Churn
    • Chapter - 7.1: Spotify: Winning Playlist
    • Chapter - 7.2: Netflix: Twenty Years Old (and Counting)
    • Chapter - 7.3: Blue Apron: Too Much on the Plate
  • Unit - Path 8: Partnerships
    • Chapter - 8.1: GoPro: Adrenaline Junkies
    • Chapter - 8.2: Airlines: The Friendly Skies
    • Chapter - 8.3: Apple: Killing Me Swiftly
  • Unit - Path 9: Co-opetition
    • Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces
    • Chapter - 9.2: Wintel: Attack of the Clones
  • Chapter - 9.3: Cisco-VMware-EMC: Better Together?
  • Unit - Path 10: Unconventional Strategies
    • Chapter - 10.1: TOMS Shoes: Heart and Sole
    • Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons
    • Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose
  • Chapter - 11: Knowing When to Jump
  • Chapter - 12: Amazon Case Study: Staying in Day One

About the Author

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS, and other prominent technology companies expand their market share and grow their revenues. This is her first book.


Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people. -- Arianna Huffington, Founder & CEO, Thrive Global and Founder * Huffington Post *
We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths - from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future. -- Daniel H. Pink, author of When and Drive
A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. -- Seth Godin, Author of Linchpin
Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. -- Martin Lindstrom, author Buyology and Small Data
I love this book. Thirty compelling stories, ten sound strategies and writing that flows like the Mississippi will add a ton to your stockpile of personal intellectual capital. Bravo Tiffani Bova! -- Tom Peters, author of In Search of Excellence
Whether you're planning to disrupt an industry or protect your company from competitors, Growth IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results. Our love affair with comfort zones can be our downfall; Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into uncharted-and therefore uncertain-territory. With her guidance, we discover that the uncertainty need not be so daunting-through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone's Growth IQ. -- Whitney Johnson, Thinkers 50 Management and critically-acclaimed author of Disrupt Yourself
This book captures the essence of how to consistently grow an enterprise through relentless customer focus... Tiffani Bova is the quintessential story teller... leading us through a framework that gives structure to our growth strategy, As founder some of these things are innate... but this book is a valuable tool to inspire my leaders throughout each of our businesses. It made me giggle too, I remember my CFO asking (as we hit our growth stride)... "what is it that worked?" The answer of course is everything. We are in the 1% game now, looking and seeking growth of 1% from each of our initiatives - combined they deliver double digit growth annually. Thanks Tiffani for writing this down... a guide book for all leaders to inspire those around them. -- Naomi Simson, Shark - Shark Tank Australia, Founder of RedBalloon, Co-Founder of Big Red Group
Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. -- Keith Block, Vice Chairman, President and COO, Salesforce

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