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Green to Gold


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Table of Contents

Preface to the Paperback Edition, xi Preface, xvii Acknowledgments, xxi Introduction: The Environmental Lens, 1 Part One Preparing for a New World 1 Eco-Advantage, 7 Issues and opportunities for business in an environmentally sensitive world 2 Natural Drivers of the Green Wave, 31 Environmental problems and how they shape markets 3 Who's Behind the Green Wave?, 65 Stakeholders and the power they wield Part Two Strategies for Building Eco-Advantage 4 Managing the Downside, 105 Green-to-Gold Plays to reduce cost and risk 5 Building the Upside, 122 Green-to-Gold Plays to drive revenues and create intangible value Part Three What WaveRiders Do 6 The Eco-Advantage Mindset, 145 Looking through an environmental lens 7 Eco-Tracking, 166 Understanding your company's environmental "footprint" 8 Redesigning Your World, 195 Designing for the environment and "greening" the supply chain 9 Inspiring an Eco-Advantage Culture, 206 Creating an organizational focus on environmental stewardship Part Four Putting It All Together 10 Why Environmental Initiatives Fail, 235 Pitfalls to avoid on the way to Eco-Advantage 11 Taking Action, 260 Execution for sustained competitive advantage 12 Eco-Advantage Strategy, 281 Key Eco-Advantage plays, tools, and plans Appendix I: Additional Resources, 305 Appendix II: Methodological Overview, 311 Appendix III: Frequently Asked Questions, 317 Notes, 323 Index, 353

About the Author

Daniel C. Esty is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale ( Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as a senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners ( Andrew S. Winston advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See for more information.


"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader." (CNBC European Business, April 2009)

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