Alexandra Bruce and Caroline Akselson run an
independent, London-based sewing company called Selkie Patterns.
Having both studied costume design, they have a wealth of combined
knowledge on garment construction and have independently worked for
a number of high-profile clients, including Lulu Guinness, Kate
Spade, the Hamilton musical and the Aladdin stage show. Through
Selkie Patterns they sell digital and printed sewing patterns for
women to make their own clothes, with the hope to inspire people to
lead a more sustainable life through sewing. They also teach and
speak about sewing and sustainability throughout London.