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The Wisconsin Milk Marketing Board is funded by Wisconsin dairy producers, who in 1983 voted to establish a mandatory state milk marketing board to increase demand for dairy products made from Wisconsin milk.
The Gourmet Retailer.com, June 2010 "Every so often a cookbook comes out that is not only a good collection of recipes but is a boon for the industry as well... So it is with great enthusiasm that I trumpet the arrival of a new book that can take its rightful place on the shelf alongside those modern classics, "The Great Big Cheese Cookbook", a great new resource for cooking with cheese from the folks at the Wisconsin Milk Marketing Board (WMMB)... What is perhaps most exciting about a cookbook such as this one is the business point of view. It lifts cheese off the snack tray and adds it to the kitchen pantry, where it becomes an integral part of the cooking process... This one is a must-have for any cheese lover or cheesemonger." Sacramento Book Review, August 29, 2010 "These creations are sure to whet any cheese-lover's appetite. Clifton Fadiman once said "Cheese is milk's leap towards immortality" and this book is filled with delectable recipes that will immortalize anyone."