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Table of Contents

Introduction; 1. Transparency; 2. Connection; 3. Simplicity; 4. Collaboration; 5. Compassion; 6. Creativity; 7. Contagiousness; 8. Generosity; 9. Insight; 10. Positivity; Conclusion: Commitment; Calendar for Good, Labels for Good, Awards for Good; Guides for Good; Further Reading; Picture Credits; List of Campaigns.

Promotional Information

The must-have book for all advertising and branding professionals tasked with communicating the `power of good' for their clients

About the Author

Thomas Kolster is a Danish media and advertising strategist and founder of the creative agency Inkognito.


Hundreds of color illustrations enhance this volume, which should appeal to readers interested in learning how advertising can play an important role in discussing ideas, not just selling products or services.

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