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Good Self, Bad Self
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"I have known Judy Smith for many years and she is one of the best crisis managers out there. Good Self, Bad Self is a really important book and offers a unique way of looking at crisis." -- Larry King
"Judy Smith has a profound understanding of human nature, and we're fortunate that she's sharing what she knows about the importance of balance in our lives. Good Self, Bad Self isn't just about getting out of a crisis once you're in one--it's a powerful, inspiring book that will help you better understand yourself in every situation." -Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason
"It takes a lifetime to build a good reputation and only one thoughtless act to damage it. Good Self, Bad Self is a book you want to read before you need it. Smith provides a blueprint for how to act with authenticity in building, maintaining and, when necessary, repairing your personal brand." -- Lois P. Frankel, Ph.D., author of Nice Girls Don't Get the Corner Office and Stop Sabotaging Your Career
"Judy Smith is the uber media management guru of the 21st century. In a 24-7 breaking news world of sound bites, there is no better media veteran to have on speed dial than Judy Smith." -- Linda Kenney Baden, high profile trial attorney, media legal commentator, and co-author of Remains Silent and Skeleton Justice
"Judy Smith and her team are a reference encyclopedia of knowledge combined with experience that can command, guide, handle, influence, instruct, steer, supervise, and take overall charge of media relations with laser sharp understanding of the complex issues of law, medicine and forensic science." --Dr. Michael Baden, Host of the hit HBO Show Autopsy, and author of Unnatural Death and Dead Reckoning
"Judy Smith has been doling out practical, no nonsense advice for over 20 years to her clients and her friends. Good Self, Bad Self is Judy in book form. Having worked with Judy and one her clients over the course of several months, I got to witness her style and effectiveness first hand. She is detailed, thorough, relentless, frank, and smart. Her course of action while strategic is also very thoughtful, and client-sensitive." --James Brown, Network Broadcaster CBS Sports
"Judy Smith is a very savvy problem solver, and she's incredibly tough. I've seen her handle head-strong clients and also senior producers of major television shows, and in each case, she was in command and relentless in working to implement her strategies. I hope to continue to watch her work her magic from afar, and never to need her services as a client." --Wayne Pacelle, president & CEO, The Humane Society of the United States
"Clean, well-organized and easy to read...Smith provides a good overview of how to identify and curtail egregious behavior, with just enough celebrity misbehavior to hold the reader's attention." --Kirkus Reviews
"This book is for everyone. Every person, at some point in his or her life, has desperately wished for sound, experienced guidance while trying to navigate the treacherous waters of a personal or professional crisis, be it large or small. With GOOD SELF, BAD SELF, crisis manager extraordinaire Judy Smith provides clear and concise instructions for how to recognize our individual strengths and weaknesses and how to handle those dire situations. Those of us lucky enough to know Judy Smith wish we could take her and her wit, wisdom and expertise everywhere with us. With GOOD SELF, BAD SELF now we finally can!" --Betsy Beers, Executive Producer, Greys Anatomy, Private Practice, and Scandal
"Crisis guru Judy Smith knows her way out of a catastophe...She brings her PR balm to the masses with Good Self, Bad Self." --More magazine
"A step-by-step approach to identifying your strongest traits - say, ambition or patience or a healthy self-regard - and understanding that these same traits can lead you over the cliff." --The Washington Post
"Judy Smith...can defintiely smooth things over for you. Take her advice and the rest is easy." --Redbook
"Good Self/Bad Self: Transforming your Worst Qualities into your Best Assets has the makings of a best-seller: the celebrity crisis stories are intriguing; the self-improvement strategies are understandable; and most importantly, we all need an expert crisis manager like Judy Smith to help us navigate through these very tough times." --Huffington Post

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