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Good Company


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About the Author

Laurie Bassi is CEO of McBassi & Company, a consulting firm that applies Good Company principles to help businesses improve their results. She also chairs Bassi Investments.
Larry Costello is the founder of the Lawrence Bradford Group and previously held top management positions at Campbell Soup Company, PepsiCo, Frito-Lay, and American Standard.
Ed Frauenheim is a journalist with fifteen years of experience writing about topics including technology, work, business, and education.
Dan McMurrer is the chief analyst at McBassi & Company and chief research officer at Bassi Investments


"Close your eyes and wish that companies that were good to their employees, their customers, their communities, and the environment made more money than 'the bad guys.' Now open your eyes and read this fascinating book. Amazingly, Bassi, Frauenheim, McMurrer, and Costello marshal evidence that it's true. Read it and smile."
--Dr. Alan Blinder, Gordon S. Rentschler Memorial Professor of Economics and Public Affairs, Princeton University, and former Vice Chairman, Board of Governors of the Federal Reserve System

"Good Company sounds an urgent warning: the old ways of treating customers, employees, and communities are no longer good enough. Companies that deliver happiness to all their stakeholders are the ones that will ultimately thrive."
--Tony Hsieh, CEO,, Inc., and New York Times bestselling author of Delivering Happiness "Fascinating and insightful! Good Company persuasively makes the case that those employers that build cultures that value and develop their people will be more successful than their competitors. The authors go much deeper than the traditional HR focus on employee engagement, unveiling a compelling Good Company Index that grades Fortune 100 companies based on whether they're doing the right things for employees, customers, and the environment."
--Sue Meisinger, CEO, Society for Human Resource Management (retired)

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