Table of Contents

Preface.



Acknowledgements.



Editors' Introduction (P. Kirkbride).



The State of Globalization Today (P. Kirkbride, et al.).



The Globalization Process in the World Economy (J.
Heptonstall).



Global Labour Markets (J. Duncan).



On the Internet All Business is Global (Like it or Not) (M.
Malmgren).



Global Parenting (M. Alexander).



Managing Global Partnerships and Alliances (R. Pudney).



Global Marketing (H. Hennessey).



Managing Global Customers (H. Hennessey).



The Global Pharmaceutical Industry (M. Schofield).



Faces of Globalization (S. Burns, et al.).



Author Biographies.



Index.

About the Author

Paul Kirkbride, Ashridge, is the editor of Globalization: The External Pressures, published by Wiley.

Reviews

"....both books are good summaries of the practical literature on global firms....functional to the core, these books tell managers "what is" and "what to do". Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one-stop shopping for the busy middle manager interested in globalisation." (Times Higher Education Supplement, 3 May 2002)