Introduction: Short and Simple - How `Tweet' It Is Part 1: Understanding Twitter Chapter 1: The Method of this "Microblogging" Chapter 2: Planning to Incorporate Twitter Into Your Business Chapter 3: Building The Best `Tweet' Part 2: Establishing and Tweaking Your Twitter Presence Chapter 4: Joining Twitter and Getting Started Chapter 5: Sending Messages Chapter 6: Followers and Following Chapter 7: Networking with Twitter Chapter 8: Keeping the Tweet on Key Chapter 9: Keeping Tabs on the Twitterverse Chapter 10: Twenty-Five Business-ready uses for Twitter Part 3: Look, Listen, and Learn - Twitter Success Stories Chapter 11: Zappos (www.twitter.com/zappos) Chapter 12: Geni (www.twitter.com/geni) Chapter 13: DVD Verdict (www.twitter.com/dvdverdict) Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine) Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky) Chapter 16: SewOnline (www.twitter.com/sewonline) Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary) Part 4: Advancing the Twitter Touch Chapter 19: Applying Elements of Viral Marketing Chapter 20: A Closer Look at the Need for Engagement Chapter 21: Ten Microblogging Mistakes to Avoid Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)
Dennis L. Prince is among the top ten "Online Movers and Shakers" named by Vendio.com (formerly AuctionWatch.com). He has been featured in Entrepreneur and Access magazines and has appeared on CNBC, BBC Radio, and C/Net Radio. Prince is the author of numerous books including How to Sell Anything on eBay . . . and Make a Fortune! and How to Make Money with MySpace.