Introduction; The character and function of the posters; The laws of poster-designing; The early history of poster; The illustrative poster; The objective-informative poster; The constructive poster; The experimental poster; The series poster; Present trends; Future aspects; List of artist; Bibliography
Josef Muller-Brockmann (1914-1996) was a great poster designer and a leading authority on graphic design whose own work demonstrates an immediately recognizable style of minimalist clarity and intense composition. He lectured extensively and was author of many books, among them the hugely influential Grid Systems in Graphic Design. Shizuko Muller-Brockmann, born in 1934, worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.
"According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does."-Francesca Gavin, Blueprint
"Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression."-Stephen Bayley, Independent
"A design classic."-The Times
"A fascinating journey through the glory days of that most inescapable method of visual communication... There's arresting imagery on almost every page."-Independent