|Other Retailer||Price Checked Time||Their Price in NZD||Our Price|
|Amazon UK||yesterday||52.46||$33.66||You save $18.80|
Give your child the best start in life with this fun, practical book. Packed with simple play activities to do with your child -- there is one for every week from birth to age five -- 'Fun Start' will help you maximize his or her emotional, intellectual and physical development. Each activity takes about 10 minutes and uses common household items. / To be supported with strong publicity coverage targeting key parenting and woman's media and online initiatives with key parenting websites and organisations. / FUN START is published by Exisle Publishing in Auckland and has sold 8,500 copies in NZ since publication in September 2005 -- a parenting bestseller in their terms. / There is little competition in the market, especially in terms of its age range (birth to age 5). Competition (see left) is not recent with a tendency to offer generic suggestions for specific age groups -- definitely an opportunity for a new cutting edge title like this one. This book therefore has a distinct USP. / Pursuing an endorsement from Junior magazine. / Increasing pressure on parents to give their kids the best start in life -- all experts agree that the first 5 years are the most important. / Solid Thorsons reference title for parents, grandparents, carers. / Competition: Entertaining and Educating Your Preschool Child (Usbourne 1987 GBP8.99, TCM 11,000); Montessori Play and Learn (vermillion 1992); Baby Play: A Gymboree Play & Music Parent's Guide (Time Life, 2001)
June Oberlander is retired kindergarten teacher with over 22 years of experience as well as a mother of two and grandmother of seven. She lives in New Zealand with her family.