* Du Maurier launch spearheads the Virago 30th Birthday celebrations * National and regional press ad campaign in May highlighting consumer competition to win a holiday in a National Trust cottage in Du Maurier country - all copies stickered with details *Full range of POS material * Major feature on www.virago.co.uk * High-profile presence at the LBF in March and the Du Maurier festival in May * Submitted for trade promotions
Daphne du Maurier (1907-89) was the daughter of the artist and novelist Gerald du Maurier and the granddaughter of the actor-manager George du Maurier. One of the 20th century's most popular writers, she lived most of her life in her beloved Cornwall.
'A heroine who is bound to make thousands of friends' SUNDAY TIMES
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