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Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
Buy this book and use Godinï¿½s ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyï¿½ve just won a free prize. (Jean Briggs, Forbes) Godin makes the case for ï¿½soft innovationï¿½ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News) Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)