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Free Prize Inside!: How to Make a Purple Cow

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Free Prize Inside!

How to Make a Purple Cow

By Seth Godin

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Format: Paperback, 239 pages
Other Information: Illustrated
Published In: United States, 11 June 2013
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes: The Tupperware party, which turned buying plastic bowls into a social event Flintstones vitamins, which turned a serious product into something fun The free change-counting machine at every Commerce Bank branch The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life."

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Reviews

"Seth Godin may be the best intuitive marketer alive today." Seth Godin may be the best intuitive marketer alive today. (Randall Rothenberg) Buy this book and use Godins ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyve just won a free prize. (Jean Briggs, "Forbes") Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, "Miami Herald") Godin makes the case for soft innovation as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News") Buy this book and use Godinas ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyave just won a free prize. (Jean Briggs, "Forbes") Godin makes the case for asoft innovationa as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News") Buy this book and use Godin's ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they?ve just won a free prize. (Jean Briggs, "Forbes") Godin makes the case for ?soft innovation? as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News") Buy this book and use GodinAEs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyAEve just won a free prize. (Jean Briggs, Forbes) Godin makes the case for AEsoft innovationAE as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News) Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)

EAN: 9781591841678
ISBN: 1591841674
Publisher: Portfolio
Dimensions: 17.86 x 13.44 x 1.78 centimetres (0.14 kg)
Age Range: 15+ years
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How to stop marketing in the yesteryear (yesterdecade?) and start creating a buzz around your product. Everyone likes a free prize with their Weetbix. What value can you add to your awesome product or service that will convince people to part with their money?

Seth Godin doesn't disappoint with his myriad of working examples and ideas. Read if you have something worth selling.

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