G. Michael Maddock is the founding partner and CEO of the leading innovation agency Maddock Douglas, which has helped over 25 percent of the Fortune 100(R) invent, brand and launch new products, services and business models successfully. A serial entrepreneur and Idea Monkey, Mike has launched three successful businesses and cochairs the Gathering of Titans entrepreneurial conclave at MIT. Mike is a featured columnist for Bloomberg Businessweek. Raphael Louis Viton is the president and COO of Maddock Douglas; he's the (Ring)leader who keeps the company on track. He also is a board member of the Conscious Capitalism Alliance, teaches innovation at the graduate level internationally, and coauthors the Innovation Engine column in Bloomberg Businessweek.