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Fred Schwed's Where are the Customer's Yachts?
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Table of Contents

Introduction 1. Increasing your savings income - the wrong way 2. Speculation 3. Share prices don't always go up 4. The future of investment 5. Booms go `boom'! 6. Professional stock-picking 7. Spend your income, not your capital 8. Capital markets 9. Probability 10. Who to blame? 11. Popular shares 12. Derivatives 13. Stock indices 14. The trouble with accounting 15. No momentum in prices 16. Technical analysis 17. Good stories 18. Nanny state? 19. Just because someone works in the stock market doesn't mean they are a good investor 20. Diversification 21. Having your cake and eating it 22. Exceptions are the rule 23. Fundamental analysis 24. New issues 25. Trustees, executors and lawyers 26. Retirement planning 27. Index investing 28. Don't invest on a high 29. Companies don't often turn around 30. Ride the winners 31. The trouble with transaction costs 32. Crooks 33. Avoiding the big collapses 34. Counter-cyclical investment 35. Globalisation 36. Numeracy required 37. Short selling 38. Those crazy regulators 39. Collective investments 40. Mergers and acquisitions 41. Massaging the figures 42. Looking for bargains 43. Discounted cash flow 44. Stock market newsletters 45. Life plan 46. Hedge funds 47. Some important basics 48. Behavioural finance 49. Business is hard 50. Loss 51. The `fat, stupid peasant' approach 52. Books on the stock market Index

About the Author

Leo Gough (Oxford) is an experienced investment writer and dedicated private investor. He is the author of 16 books, including Going Offshore, 25 Investment Classics, The Finance Manual for Non-Financial Managers, Trading the World's Markets and Miyamoto Musashi's The Book of Five Rings (also in the Infinite Success series). He has edited a number of financial newsletters and since the late 1990s he has spent much of his time in the Asia/Pacific region, working with banks, such as Citibank, and consultancy firms, such as AT Kearney, and publishers to produce investment books and research for this dynamically expanding area.

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