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The Fortune Sellers


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Table of Contents

The Second Oldest Profession. When Chaos Rains. The Dismal Scientists. The Market Gurus. Checking the "Unchecked Population". Science Fact and Fiction. The Futurists. Corporate Chaos. The Certainty of Living in an Uncertain World. Notes. Bibliography. Index.

About the Author

WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has studied its pros and cons firsthand. He lives in Boston with his wife and two children.


"All in all, The Fortune Sellers is a very interesting and valuable book - well-written, well-documented, with an abundance of graphical illustrations and an extensive bibliography for those who wish to pursue the subject further."--Knight-Ridder News Service

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