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The Formula
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About the Author

Albert-Laszlo Barabasi is the Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, where he directs the Center for Complex Network Research and holds appointments in the Department of Medicine at Harvard Medical School and the Central European University in Budapest. A native of Transylvania, Romania, he received his Masters in Theoretical Physics at the Eoetvoes University in Budapest, Hungary and Ph.D. at Boston University. Barabasi latest book, Bursts: The Hidden Pattern Behind Everything We Do (Dutton, 2010), is available in five languages. His previous book Linked: The New Science of Networks (Perseus, 2002) is currently available in fifteen languages. He is the author of Network Science (Cambridge, 2016) and the co-editor of The Structure and Dynamics of Networks (Princeton, 2005). His work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today.

Reviews

"It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers."--Geekwire
"A fascinating new book."--Bloomberg Businessweek
"A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways."--Nature
"If you are currently at the top of your field, but you want to knock everyone else off the mountain, Barabasi will tell you how. And if you're not quite there yet, these laws might give you something to think about on the way up."--Lifehacker
"Laszlo Barabasi is an extraordinary scientist who has enjoyed great success. He brings to bear all of his capacity as the former to understand the latter--to our great benefit. Writing in a lively fashion, he illuminates broad principles that explain how people in all fields--from entrepreneurs to scientists to athletes to artists--achieve success. The insights are novel and useful, and backed not just by vivid stories, but also by the sorts of detailed and inventive scientific analyses, plainly explained, for which Barabasi is rightly famous."--Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University
"Barabasi will indelibly transform the way we all think about success."--Alex Pentland, author of Social Physics and Toshiba Professor at MIT
Praise for The Formula

"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."--Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
"In his new book, Laszlo Barabasi delights us with the stories and mechanisms that explain success in our achievement obsessed society."--Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab
"The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabasi's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success."--Science

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