We will utilise the 3dtotal website (700,000+ page views a month), mailing list (83,000 subscribers) and social media network (a combined audience of 287,000+) to promote all Canopy Press titles, sending out promotional postcards with all orders we receive in our shop. In addition we will be targeting the heritage craft and lifestyle audience with our new dedicated site, www.canopy-press.com. Here we post regular, inspirational articles on relevant topics to attract an audience who will be interested in Canopy Press titles. As with our 3dtotal art books, we work with and select contributors who have large social media followings and are respected in their area of expertise. A number of the craftspeople who feature in Forge & Carve are considered to be authorities in their field. The cumulative success of these contributors will have a significant, positive impact on the reputation of Canopy Press books. These contributors will also be able to publicise the book to their audience and at popular bushcraft festivals throughout the UK.