About the Author

Tisha Oehmen is a professional brand strategist and a leader in the branding field. Ms. Oehmen has been voted a Global Brand Guru two years running for her inspirational and engaging teaching style. She is also the co-founder of Oregon-based Paradux Media Group, a marketing agency. Ms. Oehmen is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. She has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide. True brand, no matter how big or small, has longevity. Creating a brand that has longevity, that have a laser-like focus, is Ms.Oehmen's gift that she shares with you throughout the course of this book.