Tim Harford is a senior columnist at the Financial Times, and his writing has appeared everywhere from Esquire and Wired to the Washington Post and the New York Times. His previous books include Adapt, The Logic of Life, the million-selling The Undercover Economist, Dear Undercover Economist and The Undercover Economist Strikes Back. Harford is a visiting fellow at Nuffield College, Oxford, was named Economics Commentator of the Year in 2014 and won the Royal Statistical Society Journalistic Excellence Award 2015 and the Society of Business Economists Writing Prize 2014-15. On BBC Radio 4, Harford presents More or Less, which was commended by the Royal Statistical Society for excellence in journalism each year from 2010 to 2014. He has spoken about his ideas at TED and at the Sydney Opera House.
Harford's richness of detail bespeaks skill both as an economic analyst and as a popular commentator. His sections on barbed wire, passports, the contraceptive pill, infant formula, the bar code and even that IKEAstaple, the Billy bookcase, are well researched, racily written and genuinely thought-provoking. His five page essay on the pill is infinitely subtler (and more feminist) than the usual stuff about empowerment . . . This is an entertaining book that might distract you from your gramophone for more than an evening and will find a secure place beside Harford's other books on your Billy bookcase. * Times Literary Supplement * Packed with fascinating detail . . . Harford has an engagingly wry style and his book is a superb introduction to some of the most vital products of human ingenuity * Sunday Times * Short chapters are a delight in this frenetic age . . . Best of all, the book is constantly surprising. It brims with innovations I didn't know about, as well as ones I thought I knew about but did not * The Times * Harford's script is immaculate and so is his presentation * Times of India on BBC World Service's Fifty Things that Made the Modern Economy * This is what BBC radio is for. The series is utterly compelling and low-key... Just brilliant ideas, told simply. A wonderful, wonderful programme * The Times on BBC World Service's Fifty Things that Made the Modern Economy * They are real masterpieces of brevity and audio storytelling . . . brilliant sideways glances . . . I've been surprised by every episode * Monocle Arts Review on BBC World Service's Fifty Things that Made the Modern Economy * I love these fact-filled micro-documentaries, steeped in history... A masterclass in socioeconomic storytelling * Financial Times on BBC World Service's Fifty Things that Made the Modern Economy *