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F'd Companies
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Not long ago, the world was awash with venture capital in search of the next Yahoo! or Amazon.com. No product, no experience, no technology, no business plan -- no problem. You could still get $40 million from investors to start up your dot-com. And you could get people to work around the clock for stock options and the promise of millions. Then, around April 2000, it all came crashing down. Smart investors, esteemed analysts, and the business press found themselves asking: * Who knew people wouldn't rush out to trade in their U.S. dollars for a virtual currency called Flooz? * Who knew people wouldn't blow all their Flooz on a used car from the guys at iMotors.com? * And who needed a used car from iMotors.com when they could just sit at home and have 40-lb. bags of dog food delivered to them by a sock puppet? F'd Companies captures the waste, greed, and human stupidity of more than 100 dot-com companies. Written in Philip J. Kaplan's popular, cynical style, these profiles are filled with colorful anecdotes, factoids, and information unavailable anywhere else. Together they form a gleeful encyclopedia of how not to run a business. They also capture a truly remarkable period of history. F'd Companies is required reading for everyone involved in the "new economy" -- assuming your severance check can cover the cost.
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Table of Contents

Contents Introduction 1. TOUGH SHIP Pets.com * Webvan * Kozmo.com * Furniture.com 2. Solutions in search of a problem eRegister.com * iHarvest.com * Third Voice * Wwwrrr.com * eMarker * Colo.com * Impresse * CalendarCentral.com * PopularPower.com * CapacityWeb.com * Refer.com * Iam.com * Mercata.com * BizBuyer.com * FooDoo.com 3. IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS Fandom.com * FunBug.com * Vitessa.com * OnlineChoice.com * eFanShop.com * eLetter.com * Extreme Championship Wrestling 4. MESSY ENDINGS SwapIt.com * FreeRide.com * ThemeStream.com * ExchangePath.com * CashWars.com * LogicTier * MySpace.com * CyberRebate.com * Desktop.com 5. QUIT WHILE YOU'RE AHEAD Liquor.com * HeavenlyDoor.com * BuildNet.com * Zap.com * Wingspan Bank * Meals.com * Music.com * Express.com * Work.com * ToysRUs.com * Finance.com * Balducci.com * DailyRadar.com 6. AHEAD OF THEIR TIME? OR JUST STUPID? Z.com * Wapit.com * MVP.com * GlobalMedia.com * MyBiz.com * Rx.com * Broadband Office * Hitplay Media * LipStream.com * Promptu * NetMorf * Urban Cool Network * MusicMaker.com * AntEye.com * Xuma.com 7. CONTENT WAS KING Rivals.com * ContentVille.com * Next50.com * Hookt.com * LocalBusiness.com * eTown.com * IUMA.com * Voter.com * The Industry Standard 8. EVERYTHING THAT CAN BE DIGITAL, WILL BE -- BUT SHOULDN'T BE Wine.com * Eppraisals.com * Art.com * CharitableWay.com * BeautyJungle.com * iMotors.com * Ingredients.com * Zoza.com 9. MICRO NICHE ProcessTree.com * Send.com * Bidland.com * eHobbies.com * OfficeClick.com * PlanetRX.com 10. PARTY LIKE IT'S 1999 Urban Box Office * CarClub.com * eToys.com * CollegeHire.com * MarchFirst 11. GIVE IT AWAY NOW eCircles.com * TheGlobe.com * eVoice.com * BitLocker.com * SixDegrees.com * Zelerate * FreeWorks.com 12. B2C2B2McD's Zing.com * GreatEntertaining.com * Multitude.com * Bid.com 13. $100 SHOPPING SPREE IF YOU READ THIS CHAPTER! Sticky Networks * Save.com * CyberGold.com * Dash.com * ePod.com * AllAdvantage.com 14. PORTALS TO NOWHERE Go.com * QuePasa.com * Scape.com * HeadLight.com 15. IF IT AIN'T BROKE, FIX IT FinancialPrinter.com * eLaw.com * Foodline.com * MetalSpectrum.com * Comro.com * HomeBytes.com * Zoho.com 16. I'VE NO FUCKING CLUE Digiscents * Flooz.com * Mr. Swap * E Villa * PaperFly.com * Modo * Empori.com * Arzoo.com * PNV.com * Xigo.com * XFL * CampSix * Comedy World * iExchange.com * ShoppingList.com * ePods * ClickABid.com * QuestionExchange.com SOURCES ACKNOWLEDGMENTS COMPANY INDEX

About the Author

In May 2000, having nothing better to do with his Memorial Day weekend, Philip J. Kaplan created Fuckedcompany.com to track the layoffs, the bankruptcies, and the generally bad behavior of dot-com companies. The site became an immediate success and has grown into one of the most well-read news sources on the Web, attracting more than 4 million visitors a month. Fuckedcompany.com was named "Site of the Year" by Rolling Stone, Time, and Yahoo!, among others. Kaplan is also the president of PK Interactive, an e-commerce solutions firm. He lives in New York City and can be seen playing drums in smoky heavy metal clubs around town.

Reviews

"The Washington Post" Kaplan seems determined to make Microsoft Chairman Bill Gates -- everyone's definition of the ultimate geek -- look as suave as Cary Grant. Susan Callaghan ex-Human Resources, Rare Medium I laughed, I cried, I filed for unemployment. Timothy J. Seager Managing Director, Watermark Venture Partners If Blodget still had a job, he'd rate "F'd Companies" a strong buy. Joel Durham Jr. ex-Technical Editor, CNET Kaplan knew I was getting laid off before I did. Thanks for the heads up, asshole. "The New York Times" Philip Kaplan is another one of those annoyingly young dot-com successes that no one with a real job wants to hear another word about. Except that his Web site is so perversely satisfying. Jeff Dachis CO-Founder and ex-CEO, Razorfish When I think of FUCKED I think of Philip Kaplan. Yahoo! Internet Life Who are the latest casualties of the Dot-Bomb Era? Nobody knows better than this guy. "The Washington Post"Kaplan seems determined to make Microsoft Chairman Bill Gates -- everyone's definition of the ultimate geek -- look as suave as Cary Grant. Joel Durham Jr.ex-Technical Editor, CNET Kaplan knew I was getting laid off before I did. Thanks for the heads up, asshole. Yahoo! Internet LifeWho are the latest casualties of the Dot-Bomb Era? Nobody knows better than this guy. Jeff DachisCO-Founder and ex-CEO, Razorfish When I think of FUCKED I think of Philip Kaplan. Susan Callaghanex-Human Resources, Rare Medium

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