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Fashioning Japanese Subcultures

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Table of Contents

Part One: Introduction Understanding Subcultural Studies: DIck Hebdige Revisited Placing Tokyo on the Fashion Map: From Catwalk to Streetstyle Japanese Youth in a Changing Society Part Two: Geographically and Stylistically Defined Japanese Subcultures Shibuya: The Youth in Outspoken Rebellion Harajuku: The Youth in Silent Rebellion Akihabara and Ikebukuro: Playing with Costume as an Entertainment Shinjuku: Girls of the Nightlife Using Beauty as a Weapon Kouenji and Other Fashion Districts: From Secondhand Clothing Lovers to Fast Fashion Followers Individual and Institutional Networks within a Subcultural System: Efforts to Validate and Valorize New Tastes in Fashion Part Three: The Power of the Youth: Trickle-up/Bubble-up Theory Revisited The De-professionalization of Fashion The Globalization of Japanese Subcultures: Future Possibilities and Limitations Conclusion: The Future of Japanese Subcultures Bibliography Index

Promotional Information

An in-depth study of the various Tokyo youth fashion subcultures, from the 1990s to today.

About the Author

Yuniya Kawamura is Associate Professor of Sociology at the Fashion Institute of Technology, State University of New York, USA. She is the author of The Japanese Revolution in Paris Fashion (Berg, 2004), Fashion-ology (Berg, 2005), and Doing Research in Fashion and Dress (Berg, 2011).


Another worthy entry in Bloomsbury Academic's catalog on material culture and clothing/fashion... The present book is an enjoyable and theoretically valuable study of one niche in the fashion world, with wider implications for subculture and youth culture theories... Students should be particularly fascinated by this book, and it would be very useful in introductory courses in anthropology or sociology, as well as in courses on youths, subcultures/deviant cultures, globalization, and popular culture. -- Jack David Eller * Anthropology Review Database * We should commend Kawamura's ambitious effort in covering so many different fashion enclaves in one book. For readers in search of a basic guide to the dizzying spectrum of charming Tokyo styles, this overview will serve well. Readers unfamiliar with Japan will also benefit by having such an accessible guide to these splendid female-oriented fashion cultures. -- Laura Miller, University of Missouri * Social Science Japan Journal *

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