Completely updated with full-color illustrations, the 3rd edition will include the most up-to-date information on current fashion forecasting practices Case studies, forecasting activities, discussion questions and learning objectives supplement student learning Boxed Activities allow for practice of the techniques described An Instructor's Guide is available to lecturers adopting this text -- this provides suggestions for planning the course and using the text within the classroom A PowerPoint(r) Presentation is available to adopting lecturers, providing outlines and ideas for lectures; compatible with PC and Mac platform
Evelyn L. Brannon is retired from Auburn University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (journalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.