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Fashion Forecasting

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Table of Contents

* Forecasting Frameworks - The Fashion Forecasting Process - Introducing Innovation - The Direction of Fashion Change - Cultural Indicators * Fashion Dynamics - Colour Forecasting - Textile Development - The Look: Design Concepts and Style Directions * Marketplace Dynamics - Consumer Research - Sales Forecasting * Forecasting at Work - Competitive Analysis - Presenting the Forecast TEXT FEATURES * Resource Pointers providing addresses for Web-based forecasting information * Profiles of forecasting professionals * Chapter activities reinforcing content * Case Studies based on situations prevalent in the textile and apparel industry * Lists of periodical, broadcast and online information sources * Appendix lists agencies, consultants, trade asociations and other companies specialising in forecasting services * Glossary of key terms NEW TO THIS EDITION * An 8-page 4-colour insert that demonstrates important theories in fashion forecasting * New career studies and profiles of fashion professionals * Methods explaining how to prepare a forecastiong portfolio * Updated illustrations and discussion questions * Instructor's Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals and test questions * PowerPoint Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text

About the Author

Evelyn L. Brannon received her Ph.D. in 1989 and is associate professor of fashion forecasting, apparel design, entrepreneurship, research methods and consumer preference at Auburn University. Her professional memberships include the International Textile and Apparel Association, the Association for Consumer Research and the Computer Integrated Textile Design Association.

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