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Fashion Design
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Fashion Design: The Complete Guide is a modern and stylish introduction to working within the fashion industry today. Catwalk images show the latest trends and contributions from industry professionals span centres of fashion across London, Paris and New York. A fabulous selection of images and plenty of suggestions of further resources make this a useful and exciting springboard into a successful career in fashion. This behind-the-scenes guide to the study of fashion is for current and aspiring designers, fashion lovers and students. It provides an all-inclusive overview of the entire design process, covering the history of fashion, fashion illustration, colour and fabrics, the journey from concept to finished garment, research processes, presenting a collection and professional practice. It is generously illustrated throughout with images from famous designers, includes promising graduate work and showcases original artwork from a variety of studios. The new essential text for aspiring fashion designers, Fashion Design: The Complete Guide is filled with practical advice at every stage, including help with portfolios, personal promotion and career opportunities. With an attractive and colourful layout, every chapter also includes interviews, discussion questions, activities and further reading. The book is illustrated with beautiful examples of work from both established and up-and-coming designers, including Alexander McQueen, Viktor & Rolf, Jean-Paul Gaultier, Christian Dior, Anna Sui, Jonathan Saunders, Mary Katrantzou and Elie Saab, and pictures of style icons such as Tilda Swinton and Gwen Stefani.
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Table of Contents

Introduction. Fashion in context: Defining fashion; The fashion system; Fashion capitals; Global culture; Q&A Lee Lapthorne; Discussion questions, activities, further reading. The fashion figure: Drawing media for fashion; Understanding the fashion figure; Technical drawings; Fashion illustration; CAD for fashion; Q&A Daria Lipatova; Discussion questions, activities, further reading. Colour and fabrics: Colour theory; Colour palettes; Fibres; Fashion fabrics; Designing for fabrics; Q&A Lauretta Roberts; Discussion questions, activities, further reading. Concept to prototype: The Fashion studio; Sizing and measurements; Pattern making; Draping; Sewing; The toile; Fittings and finishings; The prototype sample; Q&A Maggie Norris; Discussion questions, activites, further reading. Developing a collection: Defining a collection; Research process; Working with sketchbooks; Line planning and range building; Costing and pricing; Presenting a collection; Q&A Damien Shaw; Discussion questions, activities, further reading. Portfolio and professional practice: Fashion portfolios; Personal promotion; Career opportunities; Q&A Marcella L; Discussion questions, activities, further reading. Conclusion. Appendix: Index; Acknowledgements; Credits.

Promotional Information

Fashion Design: The Complete Guide is a stylish introduction to the fashion business. From the research process to the fashion market, this is an exciting springboard into the industry

About the Author

John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah Colege of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK.

Reviews

For a reader who is considering this career path or beginning their coursework, the text gives a very clear and comprehensive understanding of fashion design. It's excellent at covering the primary areas of the fashion design industry. * Steven Faerm, Parsons, The New School for Design, USA * Clearly defines the field of apparel and fashion design. First year students have ordered this title independently after being exposed to the title and contents in class. The chapters and concepts are concise and clearly presented ... The textbooks produced by AVA are reasonably priced, well structured and of valuable insight relative to the complex fashion industry from experienced individuals. The writing language is easy to read for a novice, and provides a depth of perspective and insight through which seasoned professionals can make new interpretations. * Gayle Ramsden, University of the Fraser Valley, Canada * This highly and well-illustrated volume by Hopkins (Winchester School of Art, UK) is designed to assist fashion design students ... to gain an understanding of the key functions and processes that comprise the design, construction, and production of fashion prototypes or collections. It could easily serve as a textbook in any introduction to fashion design, fashion drawing, pattern design, haute couture design and production, or any related courses. It is interspersed with Q&A sessions with professionals in the field. Included are chapters on the fashion figure (covering drawing and illustration techniques); color and fabric; crafting prototypes (from studio through draping, sewing, muslin/toile, and samples); collections (including pricing and presenting a collection); and portfolio and professional practice (answering questions such as what a buyer does). Also featured are a bibliography for further reading, discussion questions, and activities. This will be a useful addition for technical/vocational programs or extremely comprehensive fashion collections. Summing Up: Recommended. Lower- and upper-level undergraduates, two-year technical program students, practitioners, and general audience. * C. Stevens, Lake Forest College, Choice review, June 2012 * The book has a very comprehensive approach to fashion design. Concepts have been elucidated in a way so as to facilitate easy understanding. It would be most helpful for beginners. * Banhi Jha, National Institute of Fashion Technology, India * A well written and thoughtfully presented complete book for both students and academics. * Vandana Narang , National Insititute of Fashion Technology, India *

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