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Facebook Marketing for Dummies, 5th Edition

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing?fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.
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Table of Contents

Introduction 1 Part I: Getting Started with Facebook Marketing 5 Chapter 1: Marketing in the Age of Facebook 7 Chapter 2: Researching and Understanding Your Target Audience 17 Chapter 3: Developing a Facebook Marketing Plan 29 Part II: Building Your Facebook Presence 49 Chapter 4: Getting Started with a Facebook Page 51 Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75 Chapter 6: Enhancing Your Facebook Page with Applications 87 Part III: Engaging with Your Customers and Prospects on Facebook 103 Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105 Chapter 8: Growing Your Facebook Page's Fan Base 117 Chapter 9: Engaging Your Facebook Fans 139 Chapter 10: Improving Your Marketing Strategy with Facebook Insights 157 Part IV: Marketing beyond the Facebook Page 179 Chapter 11: Using Facebook Advertising to Promote Your Business 181 Chapter 12: Using Facebook Offers to Sell Products and Services 217 Chapter 13: Using Facebook Groups and Events for Your Business 225 Chapter 14: Integrating Facebook into Your Other Marketing Channels 245 Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 261 Part V: The Part of Tens 287 Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 289 Chapter 17: Ten Business Tips for Facebook 295 Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 301 Index 305

About the Author

John Haydon is a leading expert on helping nonprofits use digital media to conduct online fundraising, and engage their supporters. He is a speaker, trainer, consultant, and a regular contributor to the Huffington Post and Social Media Examiner.

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