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Facebook All-in-One For Dummies


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Table of Contents

Introduction 1 Book I: Creating a Timeline 5 Chapter 1: Deciding to Join 7 Chapter 2: Creating Your Account 15 Chapter 3: Touring the Interface 49 Chapter 4: Customizing Your Privacy Settings 63 Chapter 5: Finding Help 83 Book II: Connecting with Others 91 Chapter 1: Creating Your Social Media Persona 93 Chapter 2: Posting and Interacting 105 Chapter 3: Sharing Photos 117 Chapter 4: Sharing Videos 133 Chapter 5: Participating in Groups 145 Chapter 6: Going Mobile 157 Chapter 7: Keeping Up with Events 171 Chapter 8: Having Private Conversations 187 Chapter 9: Games and Gifts 197 Chapter 10: Professional Networking 209 Chapter 11: Managing Connections Gone Awry 221 Book III: Connecting to Other Social Media 233 Chapter 1: What Is Social Media? 235 Chapter 2: Connecting Facebook to Everything Else 245 Chapter 3: Flying on Autopilot 259 Book IV: Building a Business Page 267 Chapter 1: Creating a Business Page 269 Chapter 2: Customizing Your Business Page 283 Chapter 3: Touring Your Business Page 295 Chapter 4: Building Your Community 319 Book V: Marketing Your Business 337 Chapter 1: Building a Network of Influence 339 Chapter 2: Running a Social Marketing Campaign 349 Chapter 3: Using Insights to Track Your Success 363 Chapter 4: Ads, Promotions, and Offers 377 Chapter 5: Identifying Your Target Audience 407 Book VI: Developing Facebook Apps 415 Chapter 1: Custom Apps for Business Pages 417 Chapter 2: Building Canvas Apps and Page Tabs 429 Chapter 3: Creating Your Own Apps 445 Chapter 4: Tour of the Facebook API 459 Index 475

About the Author

Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the Ambassador of Awesomeness for the Facebook Scheduling app PostPlanner.com.

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