Table of Contents

Chapter 1: X-Wines: In Vino Veritas?
Chapter 2: The Best and the Worst
Chapter 3: The Fame Game
Chapter 4: The Invisible Wine
Chapter 5: Money Wine
Chapter 6: Extreme Wine Booms and Busts
Chapter 7: Extreme Wine People
Chapter 8: Celebrity Wine
Chapter 9: Extreme Wine at the Movies
Chapter 10: Extreme Wine Tourism
Chapter 11: Extreme Wine: The Next Generation
Chapter 12: Extreme Wine Adventure

About the Author

Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He is editor of the award-winning blog The Wine Economist and author of several books on the business and pleasure of wine, including the best-selling Wine Wars; Money, Taste, and Wine; and Around the World in Eighty Wines, which received the 2018 Gourmand International award for “Best U.S. Book in Wine and Spirits Tourism.” He’s currently working on his next book when he isn’t traveling around the world with his wife, Sue; speaking to wine industry groups; and looking for great wines and great wine stories.

Reviews

Of all the wine blogs in the wide, wide blogosphere, one that I look forward to reading the most is Mike Veseth’s Wine Economist. There’s nothing else quite like it—a blend of economic insight . . . and often irreverent winespeak.
*The Wall Street Journal*

Wine expert and editor of the popular Wine Economist blog, Veseth (Wine Wars) returns with an entertaining and informative survey of the wine landscape, past and present. Here, “extreme” is used to define many aspects of wine culture, ranging from the extreme temperatures necessary for preparing a proper icewine, to the low pricing of Two Buck Chuck and Thunderbird, to the wildly expensive pastime known as “wine tourism.” Veseth acts as an enthusiastic host who is more than willing to share his insights. For example, he explains how to quickly judge the quality of a wine by tilting the glass to a 45 degree angle (the more intense the color of the wine near the edge of the glass, the better it is) and why one should never order Santa Margarita Pinot Grigio at a restaurant (it is popular and routinely overpriced as a result). He even includes a chapter on celebrity wines—apparently former NBA player Yao Ming’s wine is worth checking out—and a fun wine-related filmography, with countless sources for additional information in every section. This entertaining read will surely resonate among fellow oenophiles and novice wine-oes alike.
*Publishers Weekly*

No wine-making or wine-selling professional can afford to ignore Veseth’s blog, which illuminates wine’s often murky economics. Here he expounds on wine’s outliers, revealing those wines that have unusual histories, are particularly expensive or cheap, or are made under the most difficult conditions. Taking what could be an esoteric subject and making it compelling for any wine drinker, Veseth probes the best and worst that the world’s vineyards produce. He chronicles booms and busts, relating how Prohibition actually became a boon for vineyards as home winemakers of the era snapped up grapes by the case for cross-country shipment. Explaining the impact of international currency markets, he documents how Australia’s strong dollar has dampened exports. Veseth also details why the cheapest wines aren’t necessarily the worst nor the most expensive the best. Surprisingly, celebrities’ involvement in winemaking has produced some bottlings that transcend the media status of the vineyards’ owners. Not just for geeky wine snobs.
*Booklist*

Veseth (Wine Wars), who blogs at the Wine Economist, takes readers on a whirlwind tour of the world’s wines in the titular superlatives. Readers may be familiar with French wines, but get ready to explore Canada’s Icewine (made from grapes frozen to 17 degrees Fahrenheit). These highly concentrated wines (popular in Asia) sell for prices ranging from $50 to $500. Veseth discusses how Prohibition (1920–33) impacted the wine industry (most wineries went out of business) as well as loopholes in the Volstead Act that allowed four million gallons of wine to be legally produced in 1925. The most expensive wine should be no surprise to readers: Bordeaux 2009. What’s the worst wine? Veseth writes, “That’s easy: look down!” Wines can be judged by their prices, with the cheaper wines located at the bottom of the wine shelves. Veseth asserts that celebrity wines such as those made by Yao Ming, Martha Stewart, and Paul Newman don’t necessarily harm the “real wine” industry and, in fact, encourage wine drinkers to try new varieties. VERDICT History buffs and adventurous wine drinkers are sure to find interesting tidbits about the industry and encounter new wines to hunt down. Highly recommended.
*Library Journal*

Extreme Wine shows just how fascinating and dynamic the wide world of wine really is, with new appellations, wineries, and winemaking techniques constantly emerging. So, if you are an explorer, the horizon is continually shifting, limitless.
*Gayot’s Blog*

This book is not for the snifferati and spitterati. It is an incredible and balanced study of the extremities of the wine world and wines of the world. Veseth even found our 600 bottles of extreme wine made in South Africa.
*Emil Den Dulk, owner, De Toren Private Cellar, South Africa*

Extreme Wine is a must-read for wine lovers and people in the wine industry. It helps me to look at the industry from various unique angles. I found myself jotting down idea after idea while reading the book—of which many are now part of my plan for promoting Grace Vineyard in China. Highly recommended!
*Judy Leissner, CEO, Grace Vineyard, China*

Congratulations to Mike Veseth for his outstanding book on the global wine world. It takes a very creative mind and a keen eye to see the center from the ‘extreme’ edges without distorting reality. It is a book that grabs you from the very beginning and once you start reading, you can hardly leave it before reaching its end.
*Aldo Biondolillo, Tempus Alba, Argentina*

A provocative, engaging, and seriously entertaining journey covering all the vineyards under the sun. Mike Veseth provides a delightful sensory experience that will greatly increase the reader's enjoyment of wine.
*Cobus Joubert, Maison Joubert, South Africa*

Extreme Wine is as broad as it is fascinating, with Mike Veseth’s always perceptive insights into what makes the world of wine tick. His book is a must read for all of us who eat, sleep, and breathe the rich and wonderful life of wine, and it opens its hidden extremes to the novice who might otherwise wonder why we find it so immensely rewarding.
*Bartholomew Broadbent, CEO, Broadbent Selections, United States*

Thanks to Mike Veseth, readers will discover and understand the philosophy that leads each producer to create his or her own wines. All our family is very proud to be considered ‘extreme wine’ people!
*Giuseppe and Rafaella Bologna, owners, Braida Winery (maker of Bricco dell’Uccellone), Italy*

[Veseth] writes about wine business issues with a down to earth populist ease. His enthusiastic, chatty style resembles a conversation over a glass of Merlot in a wine bar. He makes his subject highly accessible and clearly loves this world. . . . [His] ‘popular wine economics’ approach fill[s] a real gap in a readable and informative way. . . . [A] good introduction for students and those not experienced in wine business issues. There are useful insights for us old shire horses of the trade too. . . . For encouraging us to stop looking at our shoe laces and focus on the big picture he deserves many readers.
*Harpers Wine & Spirit*