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Experimental Design
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This book explains the basic terminology used to discuss experiments and takes a brief look at the more than 150 year history has in psychology. It covers how to generalize from a few people to the whole population. The largest part of the book is dedicated to the most flexible, and arguably the most central, aspect of an experiment: What do the participants do? Each chapter follows the same structure and includes two examples, one from traditional psychophysics and on using computer animated facial expressions as stimuli.
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Table of Contents

INTRODUCTION What Is an Experiment? The Research Question The Relationship between Hypothesis and Task The Experiment How to Use This Book Designing an Experiment Specificity versus Generality The Elements of an Experiment RESPONSE MEASURES The Task Task Taxonomy Which Method Should I Use to Answer My Question? Naive Participants Ethics Review General Guidelines Summary Free Description Overview of Free-Description Tasks Task Description Specific Variants Conclusions Rating Scales Overview of Rating Tasks Task Description Specific Variants Conclusions Forced Choice Overview of Forced-Choice Tasks Task Description Specific Variants Conclusions Specialized Multiple Choice Overview of Specialized Multiple-Choice Tasks Task Description Specific Variants Conclusions Real-World Tasks Overview of Real-World Tasks Task Description Specific Variants Conclusions Physiology Psychophysiological Measurements Eye Tracking Electroencephalography (EEG) Functional Magnetic Resonance Imaging (fMRI) STIMULI Choosing Stimuli Control Stimulus Databases Presenting Stimuli: The Psychtoolbox History Contents Getting Started Example 1: A Simple Experiment Example 2: A More Involved Experiment DATA ANALYSIS Statistical Issues Variables Distributions Descriptive versus Inferential Statistics Descriptive Statistics Inferential Statistics Hypothesis Testing Common Statistical Tests Free Description, Questionnaires, and Rating Scales Analysis of Free-Description Data Rater Agreement and Rater Reliability Analysis of Semantic Differentials, Similarity Ratings, and Multiple Scales Force and Multiple Choice Signal Detection Theory Receiver Operator Characteristic Measuring Sensitivity Using d' Psychometric Functions Bibliography

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